Around the world thousands of catwalks are organized every year, but the Isis Fashion Awards is the only fashion show where the models don’t wear clothes. This allows us to focus on 11 types of fashion items. Shoes, bags, glasses, jewelry, watches, earrings, gloves, scarves, belts, hats and masks.
Our unique format allows IFA to generate an immense amount of press and publicity for designers not just on a national level, but on a global level as well. Each fashion show will also be posted online on YouTube and based on our conservative estimates will get at least 1 million views.
This distinctive format allows fashion designers to showcase their designs in a focused way. For example, no longer are accessory designers forced to work with clothing designers if they want to display their collections. With our format the accessory designs can take center stage and receive focused attention from the audience.
Aside from highlighting designs, IFA also highlights designers. After each catwalk the jury will ask the designers questions and give their feedback. This will allow the audience to get to know the designers more and the motivations behind their designs. The Isis Fashion Awards also gives designers and models VIP treatment. Designers and models arrive at the IFA red carpet in limousines and are also photographed and interviewed at the rep carpet, because we believe that generating publicity for designers are just as important as the designs themselves.
The Isis Fashion Awards will be held in the BijlmerPark Theater in Amsterdam, The Netherlands.